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Jelly shoes or jellies are a type of shoe made of PVC plastic. Jelly shoes come in a large variety of brands and colours and the material is sometimes infused with glitter. Its name comes from the French company called Jelly Shoes, founded by Tony Alano and Nicolas Guillon in 1980 in Paris.
Although PVC-injected shoes were created after WWII, they were cheap and unappreciated. The shoes became a fashion trend in the early 1980s after the shoes of the company Jelly Shoes appeared in major French and European magazines, Paris fashion shows, and shoe fairs. Like many other fashion trends from the 1980s, jellies have been revived a number of times since the late 1990s.